Food Lion has a long tradition of providing rapid relief to local communities struck by natural disasters and emergencies. Whether it's providing water to towns without power or sending truck loads of water, ice and food to areas devastated by hurricanes, Food Lion is there to help.
The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.
Through our "Your help Counts" campaign, Food Lion provides a lead gift and challenges our customers in the community to match the contribution. Customers are able to make donations in any amount during checkout. The tax deductible donation shows on their grocery receipt.
In August 2011, Food Lion, its associates and customers raised $224,550.22 for the tornado recovery efforts in northwest Georgia, North Carolina and Tennessee. The money, along with an additional $25,000 from Food Lion and a matching gift of $100,000.00 from the Western Union Foundation, was dispersed to local Red Cross chapters in tornado-affected areas, for a total of nearly $350,000.00 in assistance. In addition to the fundraising efforts, Food Lion also donated bottled water, ice and food to victims and first responders in the immediate aftermath of the storms.
In April 2009, Food Lion raised money to support the Myrtle Beach community. For two weeks, twenty-one local Food Lion stores collected donations for the Coastal South Carolina chapter of the American Red Cross to aid those affected by the wildfires. Food Lion also provide sandwiches and beverages to the firefighters battling the wildfires.
In March 2008, Food Lion collected funds to assist families of fallen Salisbury, NC firefighters. For two weeks, Rowan County, NC Food Lion stores collected donations to support the families of the firefighters lost or injured in the five alarm fire at Salisbury Millwork on March 7. Donation canisters were distributed to the nine Food Lion stores. On the day of the fire, associates at the local Food Lion assembled and delivered 80 lunches to the firefighters at the East Innes Street Station, while associates at the distribution center on Harrison Road contributed snacks and water for the firefighters.
In 2005, Food Lion and its customers donated over $800,000 donation to the American Red Cross Disaster Relief Fund, with Food Lion offering a lead donation of $250,000 to support the gulf coast following Hurricane Katrina.
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