Events Offer Family-friendly Festivities Including Free Cooking Demonstrations by Celebrity Chefs, “The Neelys”
Feb. 27, 2012
SALISBURY, N.C. – Food Lion announced today its continued support of the 100th Central Intercollegiate Athletic Association (CIAA) Tournament by sponsoring several events, including the women’s tournament, a health and wellness symposium, Miss CIAA Pageant and Taste of Food Lion event hosted by Celebrity Chefs, “The Neelys.” All events will be held Feb. 28 through March 4 in Charlotte, N.C.
“Food Lion is honored to be a part of the CIAA’s centennial celebration,” said Eric Watson, vice president of diversity and inclusion for Delhaize America. “Our 18-year partnership with the CIAA is a strategic alliance that supports our commitment to education, men’s and women’s athletics, and diversity and inclusion. During the tournament, our company offers a number of events focused on education, and health and wellness programs to attendees. We look forward to an exciting tournament this year.”
As a corporate CIAA partner, Food Lion will again serve as the title sponsor for the 2012 Food Lion CIAA Women’s Basketball Tournament, which begins Tuesday, Feb. 28 and concludes Saturday, March 3 at the Time Warner Cable Arena.
In addition, Food Lion is sponsoring many family-friendly activities, including:
All events are free, excluding the basketball tournament games. For more information about Food Lion sponsored activities during this year’s tournament, go to www.foodlion.com/Promotions.
About Food Lion
Food Lion, based in Salisbury, N.C., is a subsidiary of Delhaize America, the U.S. division of Brussels-based Delhaize Group (NYSE: DEG) and operates more than 1,100 supermarkets. The company employs approximately 57,000 associates delivering quality products, low prices and service to customers in 10 Southeast and Mid-Atlantic states.
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