TWO WAYS TO ENTER

January 16 – February 5

TEXT MESSAGE: To enter via text message, use your mobile phone to text SCORE to shortcode 72645. For each entry, you will receive a response text message requesting your birthdate, as well as a confirming text.

MAIL-IN: To enter without sending a text message, hand print your first and last name, your complete street address, daytime phone number, date of birth, and (optional) email address on a 3” x 5” index card or piece of paper and place your entry into an outer-mailing envelope with proper postage affixed and mail it to: Frito-Lay Super Bowl Sweepstakes, PO Box 1070, Young America, MN 55594-1070. See dates listed in the chart below regarding postmarked and received by dates for mail-in entries.

Entry Period	Start Date	End Date	Mail-In Entry Postmarked by Date	Mail-In Entry Received by Date	Drawing Date
1	01/16/12	01/22/12	01/23/12	01/30/12	01/31/12
2	01/23/12	01/29/12	01/30/12	02/06/12	02/07/12
3	01/30/12	02/05/12	02/06/12	02/13/12	02/14/12

VIEW THE OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. Open only to legal US residents residing in one of the 50 US states or DC, 18 (19 in AL or NE) or older. Void where prohibited.

Sweepstakes begins at 12:00:00 a.m. Central Time ("CT") on 1/16/12 and ends at 11:59:59 p.m. CT on 2/5/12 and is divided into three (3) entry periods.

Each Entry Period begins at 12:00:00 a.m. CT and ends at 11:59:59 p.m. CT on the dates stated below.

Subject to full Official Rules available at participating retail locations. Multiple messages required to participate via text. Message and data rates may apply. Sponsor: Frito-Lay, Inc., 7701 Legacy Drive, Plano, Texas 75024-4099.

The NFL Entities (as defined in the Official Rules) have not offered or sponsored this sweepstakes in any way.

© 2012 Frito-Lay North America, Inc. See store office for official rules.