#NoEmptyPlate Social Media Challenge Overview

Since 2014, we’ve donated millions of meals, but with your help, we can do more. Through the #NoEmptyPlate challenge, we are asking for your help in the fight against hunger, in your very own community. Between August 21 and September 30, 2019, we ask that you share a public post on Facebook, Instagram and/or Twitter including a photo of an empty plate including the hashtags #NoEmptyPlate and #FoodLionFeeds. All meals donated through the #NoEmptyPlate challenge will benefit Feeding America® and its member food banks in Food Lion’s service area.

#NoEmptyPlate Social Media Challenge Terms & Conditions

Through Food Lion Feeds, grocer Food Lion, based in Salisbury, N.C., is running a digital campaign to spread the message of hunger in local communities.

The campaign is being called a “challenge”, meaning the company is challenging social media users to join them in the fight against hunger by committing to no empty plates in their community. In exchange for one post that fulfills the following criteria, Food Lion Feeds will donate one meal to its partner Feeding America.

A qualifying post must include:

  • Public visibility on either Facebook, Instagram or Twitter
  • Include the hashtags #FoodLion and #NoEmptyPlate in the post copy at least once
  • Include a selfie of an empty plate

Food Lion will donate one meal per participating post, up to one million meals. Posts tagging the account of a specific food bank in Food Lion’s service territory, or using a hashtag affiliated with a specific food bank in Food Lion’s service territory, and the meal will be donated to that specific food bank. Otherwise, posts will be divided evenly among all 30 food banks in Food Lion’s service area, in addition to a percentage of meals donated to Feeding America.

By entering this campaign, an entrant is agreeing to allowing their public post, including their photo, caption, and platform handle (account name) to be used by Food Lion. Any personal data relating to those featured on the website or any other participant will be used solely by Food Lion and not disclosed to a third party without the entrant’s prior consent. 

This challenge is open to all U.S. residents and can include Food Lion employees and their close relatives.

There is no entry fee and no purchase necessary to enter.

By entering, entrant is indicating his/her agreement to be bound by these terms and conditions.

Starting date is August 21, and closing date is September 30.

Food Lion Privacy Statement can be viewed here: https://www.foodlion.com/privacy-statement/

*$1 helps provide at least 10 meals secured by Feeding America® on behalf of local member food banks. Through the #NoEmptyPlate social media challenge, $0.10 (monetary equivalent of 1 meal) for every post will be donated to Feeding America and member food banks. Food Lion guarantees a minimum donation of $100,000 (monetary equivalent of 1 million meals) from Aug. 21 – Sept. 30, 2019. For more information, visit www.foodlion.com/feeds