Welcome to the Food Lion Privacy Center
Read about our privacy practices and learn how you can make choices about your personal information – all in one place. To read our full Privacy Statement, please click here.
What Information Do We Collect?
We may collect personal information about you in various ways. For example, we may collect information directly from you – for example, when you sign up for an MVP account, or when you provide information via our websites or mobile apps.
We may collect information about you by tracking your interactions with us. This can take place through your engagement with our websites and mobile apps, or through purchases made in-store or online.
Additionally, we may obtain information from third parties about you – for example, to help understand your preferences or make our advertising more relevant to you.
For more detail, click here to read the “Information We Obtain” section of our Privacy Statement.
How Do We Use Information?
Below are some examples of how we use the information we collect from you:
- To complete our transactions with you in-store or online, and to fulfill any requests made by you, such as enrolling you in an MVP account, delivering weekly sales emails to you, or processing a return
- To improve your customer experience by sharing coupons that are relevant to you, recommending products you may be interested in, and providing a consistent user experience across your devices, browsers, and apps
- To understand our business better, ensuring we know how to improve our website and apps, develop new ways for you to shop and save, and help keep popular products in stock
For more detail, click here to read the “How We Use the Information We Obtain” section of our Privacy Statement.
How Do We Share Information?
We are selective about who we share your information with.
We may share your personal information with suppliers or business partners to fulfill your requests or transactions, for example when you place a Food Lion order via Instacart.
Sometimes we share information with service providers for internal uses, such as to help us understand our customers’ needs. We have agreements in place that limit their use of personal information they use to perform the services.
We also may share personal information for legal purposes, such as to enforce our legal rights, in response to a request from law enforcement authorities, or when we are required to do so by applicable law. Also, note that we may share personal information to protect ourselves or others from harm.
For more detail, click here to read the “Information We Share” section of our Privacy Statement.
Information We Sell
We may sell transaction information to third party partners that specialize in customer insights and provide other customer-focused services. When we work with these partners, we use industry-standard techniques to help ensure your data is kept secure and only used for its intended purposes. You have the right to opt your data out of these activities. For more information click here.
Your Data Privacy Rights
We want to help you understand the data we have about you, give you a say in what we do with that data, and allow you to request that we remove your data from our systems if you wish. Below is a summary of each action, and whether it may impact benefits you receive from Food Lion.
Requesting and Correcting my Data
If you are a resident of Virginia, you have the right to request a copy of the personal information we have about you. This information will include:
- Data you have given us directly such as your name, address, phone number, devices associated with you, and your marketing preferences.
- Data we have obtained through your interactions with us, such as your transaction history with Food Lion, your actions on the Food Lion website, and any MVP program rewards associated with your account (personalized offers, digital coupons).
- Data that third parties have shared about you, such as your demographic data.
This data will also include any customer segmentations associated with your account. Customer segmentations are groups of customers created by Food Lion that help us understand how customers purchase with us, what you have purchased in the past or are likely to purchase in the future, and what coupons and content are relevant to you.
If you have multiple loyalty cards, you must complete this request for each loyalty card associated with you. To begin the data request process, please click here. After filling out the form, we will send an email to begin verifying your identity. Once you have received the email and follow the included instructions, we will process your request.
Under Virginia law, you also have the right to correct personal information we have about you, such as your name, address, phone number, devices associated with you, and your marketing preferences. Correcting your data ensures that the coupons, messaging, and benefits you receive from Food Lion are accurate and relevant to you. To begin the process of correcting your data, please click here. After filling out the form, we will send an email to begin verifying your identity. Once you have received the email and follow the included instructions, we will process your request.
Opting out of Targeted Advertising and Sale of Personal Information
If you are a resident of Virginia, you have the right to opt out of targeted advertising or the sale of personal information. If you choose to opt out, your data will no longer be used for these purposes, and if you are an MVP member you will continue to receive the benefits you currently receive from Food Lion.
To summarize: in some cases, we share personal information with third parties (such as online advertising services) or allow them to collect personal information on our websites and apps for targeted advertising purposes. This activity may be considered a sale of personal information under certain laws. As described above, we may also sell transaction information to third-party partners that generate customer insights and other services. For more detail on these situations, please review our Privacy Statement.
Please note that even if you opt out, you may still see ads for Food Lion online or offline; but they may not be as personalized or targeted to you directly. You may also update your browser settings to restrict or disable certain browser cookies.
If you would like to opt out of targeting advertising and sale of personal information as described above, please complete both of the steps listed below.
- For Automated Technologies: To opt out of targeted advertising and the sale of personal information that involve automated technologies on this site, like web browser cookies and trackers, click here.
- For other processing: To opt out of targeted advertising and the sale of personal information that do not involve automated technologies on this site, please click here.
Deleting my Account and Personal Information
If you are a resident of Virginia, you have the right to request that we delete your personal information. This data can include personal information like your name and address, transactions that you have made with us using your MVP card, information about your personal preferences, and any rewards, coupons, or benefits you have associated with your loyalty card.
After we delete the personal information associated with a loyalty card, we cannot reverse the process. Any benefits, rewards, or personalized coupons associated with the card are permanently deleted. If you would like to re-join the Food Lion loyalty program, you will need to sign up again and receive a new loyalty card.
After deleting your account, you will be removed from marketing messaging from Food Lion, including emails, physical mail, mobile push notifications, or digital targeted advertising. Consistent with applicable law, it may take up to three (3) months for your request to be processed, and you may still see marketing messaging during this time.
If you just want to stop receiving emails from Food Lion, but keep other benefits such as personalized coupons, you can unsubscribe from our mailing list. Click the ‘unsubscribe’ button at the bottom of any Food Lion email to stop receiving weekly savings emails.
If you just want to stop targeted advertising and the sale of personal information, click here.
We may retain certain data if your information is needed to fulfill your requests or transactions, or if we are otherwise required or permitted to do so by law. For example, if you have an in-progress order with us, or if we need to retain certain data for legal requirements such as tax compliance or to manage fraud.To delete your loyalty account and personal information, please click here. After filling out the form, we will send an email to begin verifying your identity. Once you have received the email and follow the included instructions, we will process your request.
If you have several loyalty cards and would like to request that we remove your information from all of them, you must make a separate deletion request for each one.