MOBILE APP PRIVACY STATEMENT
Introduction and Scope
Food Lion, LLC (“Food Lion”) respects your concerns about privacy. This Privacy Statement describes the types of personal information we collect about our customers through our Food Lion Mobile App (the “App”), how we use the information, with whom we share it and the choices available to customers regarding our use of the information. We also describe measures we take to protect the security of the information and how you can contact us about our privacy practices.
This Privacy Statement applies to the information we collect through the App. It does not apply to other Apps, websites or services provided by Food Lion, Delhaize America, LLC or other affiliated entities. In addition, this Privacy Statement does not apply to the offline data collection and use practices of Food Lion, Delhaize America, LLC or other affiliated entities, such as data collection in a Food Lion store.
Information We Collect
Information You Provide
To log into the App, you must provide your name, email address and telephone number.
Information We Collect By Automated Means
The App may collect certain information by automated means, such as the device type used, the mobile operating system, device identifiers, and App usage information. In addition, the App may collect your geolocation information (see the “Location Services” section for more information).
How We Use and Retain the Information We Obtain Through the App
We use the information you provide to us on the App for purposes of:
- Administering the App.
- Providing you with content, offers and advertising by email and text.
- Contacting you in connection with the purposes described in this Privacy Statement or as you otherwise request.
- Operating, evaluating and improving our business, such as by improving the App, personalizing your experience, or tailoring our communications to you.
We may use third-party analytics services on the App, such as Google Analytics. The analytics providers that administer these services help us analyze your use of the App. The information collected through these means may be disclosed to these analytics providers and other relevant third parties who use the information, for example, to evaluate use of the App and diagnose technical issues. To learn more about Google Analytics’ privacy practices, click here www.google.com/policies/privacy/partners/.
Food Lion uses the information it collects through the App for the purposes set forth above and retains the information.
Location Services
This App collects your precise geolocation for certain purposes, such as, to provide you with offers available in your area and at locations where you may redeem those offers. Your device’s operating platform may provide you with a notification when the App attempts to collect your precise geolocation. Please note that if you decline to allow the App to collect your precise geolocation, you may not be able to use all of the App’s features or the offers available through the App.
In-App Purchases
We do not collect payment information through the App and in-App purchases cannot be made using our App.
Information We Share
We do not disclose personal information we obtain about you through the App, except as described in this Privacy Statement. We may share your personal information with our subsidiaries and affiliates and with our joint marketing partners for the purposes described in this Privacy Statement.
We also may share personal information with service providers who perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or to comply with legal requirements. Examples of these service providers include entities that assist us in:
- Administering the MVP Card program;
- Responding to your requests;
- Delivering customized promotions and advertising to you; and
- Performing statistical analyses of our services.
In addition, we may disclose information about you if required to do so by law or if we believe such action is necessary to comply with legal process served on Food Lion. If information received is harmful, obscene, threatening, and criminal or has criminal implications, we reserve the right to use, disseminate, or store this information as we deem appropriate in our sole and absolute discretion.
We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation).
How We Protect Personal Information
We maintain administrative, technical and physical safeguards to protect the personal information you provide through the App against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.
Links to Non-Food Lion Sites and Services
For your convenience and information, our App may provide links to non-Food Lion sites, apps and services that may be operated by companies not affiliated with Food Lion. These companies may have their own privacy notices or policies, which we strongly suggest you review. We are not responsible for the privacy practices for any non-Food Lion sites, apps or services.
Updates to Our Privacy Statement
This Privacy Statement may be updated periodically to reflect changes in our personal information practices. For significant changes, we will notify you by posting a prominent notice within the App and indicate at the top of the Statement when it was most recently updated.
How to Contact Us
You can update your preferences, ask us to remove your information from our mailings lists, submit a request or ask us questions about this Privacy Statement by calling us at 1-800-210-9569. You also may send us an email using the “Contact Us” section of the Site, or write to:
Food Lion
Attn: Customer Relations
P.O. Box 1330
Salisbury, NC 28145-1330
