Instacart-Unata Privacy Statement


Last Updated:  May 29th, 2019

Thank you for using the Instacart Services! We are committed to providing you the best online shopping and delivery experience possible. This Privacy Policy explains what information we (Maplebear Inc. d/b/a Instacart and its affiliates including Unata Inc., collectively, “Instacart”) collect, how that information is used, under what circumstances we share information, and the choices you can make about that information. This Privacy Policy applies whether you access the Instacart Services (as defined in the Terms of Service) through a browser, a mobile application, or any other method.

This Privacy Policy also describes how we collect, use and disclose your personally identifiable information ("PII"). PII is information about you that may be used to identify you (such as your name, phone number, or address).

Under California Civil Code § 1798.83, California residents may request a notice identifying the categories of personal information which we share with certain third parties for direct marketing purposes under certain circumstances and providing contact information for such third parties. If you are a California resident and would like a copy of this notice, please submit a written request to us at the address provided below under the Section entitled "Contact Information."

Additional Terms

Instacart is an independent business, separate from Food Lion, LLC. This Privacy Policy, not that of Food Lion, explains how Instacart will collect, use and share information that we collect on the portion of this shop.foodlion.com site administered by Instacart to provide the Services as defined in Instacart’s Terms of Service. Food Lion is a trademark of Food Lion, LLC. All Rights Reserved.

Instacart and Food Lion may share information collected from this Food Lion Store Site with each other. Food Lion may use this information for its own purposes, including for its own sales and marketing purposes. Further details are available in Instacart’s Terms of Service.

Information we collect

1. Information you provide to us or allow others to provide to us

At various points in the Instacart experience on the Food Lion Store Site, you may provide us with information about yourself. By using the Services you create an Instacart account or link your Food Lion account to an existing Instacart account. When you create an account through the Services, you may provide us with personal information like your name, email address, physical address, zip or postal code, phone number, birth date (for alcohol orders or prescription delivery, where available), credit card information, vehicle license plate number(s) (for curbside pickup orders) and the details of your order. Your account information may be updated or corrected by accessing your Instacart account settings.

Our Services are not intended for children under 13 years of age, and we do not knowingly collect information from children under the age of 13. If we obtain actual knowledge that any information we collect has been provided by a child under the age of 13, we will delete that information.

Location Information: When you use the Services, we may collect precise location data. For instance, if you allow the Services to access location services through the permission system used by your device's mobile operating system or browser, we may collect the precise location of your device. We use your location information to facilitate the prompt hand-off of pickup orders (where available), to assist you in finding nearby stores for which pickup or delivery are available, for other similar purposes and for analytics purposes. You can choose whether or not to enable the location tracking feature through the settings on your device or browser, or when prompted by the Instacart mobile app. We may also infer your general location information, for example by using your internet protocol (IP) address.

2. Technical information about usage of the Services

When you use the Services, either through a browser or mobile app, we automatically receive some technical information about the hardware and software that is being used.

Cookies, Pixels, and Other Tracking Technologies: We and our partners use various technologies to collect information, including but not limited to cookies, pixels, scripts, and device identifiers. Cookies are small text files that are sent by your computer when you access our services through a browser. We and our partners may use session cookies (which expire when you close your browser), persistent cookies (which expire when you choose to clear them from your browser), pixels, scripts, and other identifiers to collect information from your browser or device that helps us do things such as understand how you use our services and other services; personalize your experience; measure, manage, and display advertising on the Services; understand your usage of the Services and other services in order to serve customized ads and remember that you are logged into the Services. By using your browser settings, you may block cookies or adjust settings for notifications when a cookie is set.

We employ some third-party services to help us understand the usage of the Services and the performance of advertising in the Services, and these third-parties may also deploy cookies, pixels, or other identifiers on the Services or collect information through our mobile applications. For example, we use Google Analytics to understand, in a non-personal way, how users interact with various portions of the Services -- you can learn more about information that Google may collect here.

Log information: When you use the Services, our servers will record information about your usage of the Services and information that is sent by your browser or device. Log information can include things like the IP address of your device, information about the browser, operating system and/or app you are using, unique device identifiers, pages that you navigate to and links that you click, searches that you run on the Services, and other ways you interact with the Services. If you are logged into the Services, this information is stored with your account information.

How we use your information

We may use the information we collect for various purposes, including to:

  • Provide the Services to you, improve the quality of the service, and develop new products and services
  • Allow your Personal Shopper (which means those that shop for and/or deliver the order for you, including our retail partner and their employees/agents where applicable or our third-party providers) to choose your items at a retailer site, deliver your items to you, and/or call or text you with any updates or issues
  • Charge you for the purchase and delivery costs through one or more payment processing partners
  • Offer you customized content (including coupons and promotions)
  • Understand how users interact with the Services (including advertising both on and off the Services) as a whole and to test new features or changes in our features
  • Provide customer service, respond to your communications and requests, and contact you about your use of the Services

You can opt-out of receiving promotional communications from Instacart by using the settings on the Account Info page or by using the unsubscribe mechanism included in the message, where applicable.

What we share

The Services comprise a platform that enables you to select goods from the shop.foodlion.com site powered by Instacart for picking, packing, and delivery by individual Personal Shopper(s) to your location or, if available, for you to pick up in-store. In order to make this work, we need to share information about you and your order with the other parties who help enable the service. This includes, for example, the Personal Shopper(s) who pick and deliver your order, the payment processing partner(s) that we use to validate and charge your credit card, and the retail partner(s) from whom you are purchasing goods. To be clear, only our payment processing partner(s) receive credit card information.

We also share information under the following principles:

  • With your consent or at your direction — We will share your information with entities outside of the Services when we have your consent to do so or it is done at your direction. For example:
    • If you enter loyalty card information from Food Lion, we share that information with Food Lion you chose along with your order so that information can be added your loyalty card account.
    • If you share a recipe publicly on the Services, it is viewable by anyone along with your first name and last initial.
    • If you invite friends to use the Services through our referral program or to share a shopping cart, we will share some information with the friends you invite like your name and picture. Likewise, if you choose to join someone else’s cart, they will see some of your information.
  • With Food Lion - We will share your information with Food Lion in order to provide and maintain the Services.
  • For external processing or service provision> — We sometimes share information with third parties to process information on our behalf or to otherwise provide certain services (such as delivery services, advertising services, or information to better tailor our services to you). For the purposes of this processing or provision of services, we may share your information with such third parties under appropriate confidentiality provisions.
  • For legal purposes — We may share your information when we believe that the disclosure is reasonably necessary to (a) comply with applicable laws, regulations, legal process, or requests from law enforcement or regulatory authorities, (b) prevent, detect, or otherwise handle fraud, security, or technical issues, and (c) protect the safety, rights, or property of any person, the public, or Instacart.
  • On a non-personal or aggregate basis — We share information on both a non-personally identifying basis (including, but not limited to, order and delivery details but not including credit card information) or an aggregate basis.
  • To enable purchase of alcohol (not available in all jurisdictions) — When you buy alcohol using the Services, we may be required by law to share certain information with the retailer who makes the sale. This information could include, among other things, the names and addresses of the purchaser and recipient, government issued ID information, the quantity, brand, price, proof, and volume of alcohol purchased, and a recipient signature.
  • For business purposes — We may share your information in connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company. We may also share your information between and among Instacart, and its current and future parents, affiliates, subsidiaries, and other companies under common control and ownership.

Changes to this Policy

This policy may change from time to time and any revised Privacy Policy will be posted at this page, so we encourage you to review it regularly. If we make changes, we will notify you by revising the date at the top of this Privacy Policy and, in the case of materials changes to the Privacy Policy, we may provide you with additional notice (such as a notice in our user interface or sending you a notification by email).

For Residents of California

If you are a California resident, you may ask Instacart for a notice describing what categories of personal information Instacart shares with third parties or affiliates for those third parties or affiliates’ direct marketing purposes and identify the name and address of the third parties that received such personal information. Please submit a written request to the address provided below and specify you want a copy of your California Privacy Rights Notice.

Under California Civil Code Section 1789.3, California residents are entitled to the following specific consumer rights notice: If you have a question or complaint regarding the Website, please send an email to legal@instacart.com. You may also contact us by writing to us at the address provided below under the Section entitled "Contact Information." California residents may reach the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 400 R Street, Suite 1080, Sacramento, California 95814, or by telephone at (916) 445-1254 or (800) 952-5210.

Contact Information

Questions or comments about our Privacy Policy? Contact our Trust & Safety Manager at:

Instacart
50 Beale Street, Suite 600
San Francisco, California 94105
privacy@instacart.com
1-888-246-7822

For customer service inquiries visit our Help Center.

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