With Shop & Earn MVP Customer Rewards, you can save money on products you already buy in-store or online.



Create or log in to your Digital MVP Account and just tap to load your new personalized offers at the beginning of each month, before you head to our store or order your groceries online. New offers are are available at the start of every month! 


Shop your family’s favorites and use your MVP Card at checkout when you shop in-store or order online for pickup or delivery. Your rewards track automatically, and you can check your monthly progress online anytime, anywhere.


Earned rewards redeem automatically when you check out at your neighborhood store or when you order using Food Lion To Go! You can view your earned rewards anytime in your My MVP Wallet, and you’ll have until the end of the following month to redeem them.


You can donate your rewards to help a neighbor in need. Your donation will help to feed local children, families and seniors who are struggling with hunger.


"I love using shop and earn! I am already purchasing foods from the different departments, and being rewarded for getting my first choose of food or household products feels great! What I like most is that Shop and Earn really enhances Food Lions customer service initiatives. Food Lion is by far my favorite place to shop for groceries.” 

“I absolutely love Shop and Earn. You get a reward back on things you already are buying. This is a great incentive for Food Lion customer's. It's easy to use and love that the rewards automatically apply to your total.” 

“Its easy to download coupons at home before going to the store and oh what a great surprise when at the checkout you find you have saved even more. My wife and I love it. She has even shared her experience with her co-workers and has them on board with this new app.”