How do I sign up?

• Visit and sign in to your MVP Account (or create a new account).

• Once you're logged in, click the link to "Shop & Earn" found under the "Savings" tab.

• First time users will see a brief tutorial banner above their offer catalogue.

• Everyone else will immediately see their available offers.

• Click to load any or all of the targeted offers, and start

How do I find Shop & Earn?

Shop & Earn can be found under the "Savings" tab or directly at

How do I earn Shop & Earn rewards?

• Click on each offer you want to earn and add it to your MVP card.

• Earn rewards before the 1st of the following month when the rewards refresh to a new set.

• You have until the end of following month is over to redeem rewards – check your "Wallet" for the balance.

• Once earned, rewards will be redeemed on the next shopping trip with your MVP card.

• Progress for each offer can be tracked at

I used a different MVP card when I shopped. What do I do?

• Ensure you use the same Alternate ID and MVP card for every transaction.

• If you use your Alternate ID, you will find the MVP card associated with it at the bottom of the receipt.

• If you need to update your information, please contact Consumer Relations at 1.800.210.9569.

How do I update my information associated with my MVP Card?

• Visit and login to your online account (or sign up for a new account). 

• Click on your name to view your personal information. 

• The pencil will indicate where you may "Edit" your account information, communication preferences and your favorite Food Lion. The MVP Account Number will also be displayed for viewing only. 

• If you are unable to change this information, please contact Consumer Relations at 1.800.210.9569

When do my rewards expire?

• Shop & Earn available balance is displayed in "My Wallet". 

• The rewards earned during the month will be available from the moment the reward was earned through the following month – giving you a maximum of 60 days and a minimum of 30 days to use Shop & Earn rewards. 


How do I redeem my rewards?

• Shop & Earn rewards are redeemed automatically on the next shopping trip. 

Do rewards reset in the same month once they have been met?

• Each Shop & Earn reward is offered once for the entire month. 

• If the reward is earned in the first week of the month, it will then be marked as redeemed at the next visit.


Who do I contact if my rewards do not automatically come off my purchase?

• See Store Manager for assistance. 

• Please login to your MVP Account to verify information is correct. 

• If you need additional assistance, you may contact Consumer Relations at 1.800.210.9569


Why do I have different offers under Shop & Earn than my friend/neighbor?

• Food Lion offers targeted offers for items that you already purchase each month! 

• The offers available to load on your MVP card will be personalized for your shopping needs. 


When can I receive new Shop & Earn offers?

• Every 1st of the month there will be new offers provided to each Shop & Earn user. 

• Those offers are available to each user to work towards the threshold of the reward until the end of that month.